CONTACT

CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

Dear Walter, It was a pleasure meeting you during your recent event in Laguna Hills, CA. I appreciate the material your covered during the event and wanted to thank you for your generosity on gifting me the "Beating the Competition" sales system. Jose U. Jaramillo, Keller Williams

READ WHAT OTHERS SAY

Talking to the Internet Lead June 4th, 2013 | Posted in Real Estate

Frustration with internet buyer leads turning into closed business is increasing.  With internet leads, you have people who just want to look around but have never really been “sold” on working with you. 

Once you have their email address, it is time to get these prospects to call you so you can close them into a relationship.  Get them to answer some questions. Get them pre-approved.  Get them to meet you in the office to sign a buyer-brokerage agreement.  You will like them more and do a better job if you are more convinced that they will turn into a commission.  This little drip system has been working to generate incoming phone calls from anonymous buyers. Try it!

Email #1:

It is rare to find true service on the internet.  We have attached your requested information.  Did you know that we also have information that no one else can offer?  Call us at (number) to speak with one of our buyer representatives.  We can start the process of having (lender) to outline how you are qualified for buying a home.  With their letter in hand, we have been known to be able to reduce seller’s prices since surety of close to a seller is like money in the bank to them. 

Email#2:

When you call us and help us in helping you, we can show you secret real estate that no one else will show you!  Walter Sanford is the top agent in this area who has a database of clients to whom he has sold homes.  Walter will match your wants to his database and show you property that is not currently on the market. 

The same is true for owners selling their own property.  We have a complete list and will show you homes that match your needs even if they are not on the market with a REALTOR®.  We will also go back 24 months to match all the homes that never sold which match your needs.  We will contact the owner and see if we can show it to you.  Some of these properties will be at below wholesale prices.  We have bank-owned inventory plus “rumors” of other properties that may hit the market in the months to come. 

In reality, anyone can show you properties that are currently on the market.  We shine in this “off-market” arena, where other agents dare to tread.  Call our buyer representatives today at (number).  You will always do better in the game, if you know how the best actually play.

Email #3:

Maybe a testimonial from one of our “enlightened buyers” will give you the desire to call us so we can help you better.

INSERT TESTIMONIAL

Can you say that are currently receiving this type of service?  Once we know a little more about your needs, wants, and wishes, we are in a better position to deliver them to you!

 

Set up the internet lead drip email system after you have fulfilled their request.  See if you can close more buyers into a committed relationship. 

 

Walter Sanford has been designing and implementing real estate systems for 30 years.  One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry.  Do what works, do what is proven.  Hire Walter Sanford.  Call our office at 800.792.5837, email walter@waltersanford.com

Join Me in Florida on March 26th! March 19th, 2013 | Posted in Other Interests

Calling all Floridians! I’ll be in Sarasota next week, and we’d love to have you join us at the seminar.

http://www.youtube.com/watch?v=7YKpsJ8Hclw&feature=youtu.be

Your Buyer Assistants Are Showing in the Wrong Order March 15th, 2013 | Posted in Other Interests

One more idea to increase your velocity and profit with a buyer.

 

http://www.youtube.com/watch?v=vfGJihrVoY4&feature=youtu.be

What is Wrong with Real Estate Training Today? March 14th, 2013 | Posted in Other Interests

Here is a question we just got from a nice guy out in Ohio:

Question:

Hi, Walter!  I’m just trying to get some kind of direction.  I am in the Midwest part of country (Ohio), and in our area, a house can sell for $7,000 and up to 1 million.  However, there are many $20,000 houses being sold (REO, foreclosures, short sales, D in L).   We have prospects wanting us to list their homes so they can do a deed in lieu, and we make NO Money.  We have prospects and clients who want to do short sales.  These can be even worse because the banks will try and pay LESS and LESS and it is MORE paperwork.  

What is your suggestion when you are dealing with the sale of a short sale property on the list side AND do you suggest doing deed in lieus?  We are in business to make money and some of these things are just NOT money makers at all.

Thanks!

Answer:

 

You just don’t know the genius of your question!  I was sitting here, a little saddened by the type of “training” offered by some real estate companies.  Let me further explain:

We are in a contingency fee business.  People are not clients until you let them be clients.  At the time you accept them as clients, you will have to work at a loss until close.  The loss comes from you having to absorb your overhead.  No top real estate agents work transactions of $7,000 or short sales with an uncounseled seller. 

Choosing a short sale listing to work means the seller is motivated to do a short sale, has a reason to do a short sale, the lender does short sales, and all the other ingredients of a successful short sale are present.  None of my coaching clients work low-priced listing prospects or short sales that have a low opportunity to come to fruition.  We work better demographics. 

Therefore, my advice to you is to work better demographics and do better seller lead generation so that you can help the people on the phone for a few minutes then send them on their way to one of the agents that work at “some other” real estate company.

When my REALTOR® clients experience a very low priced listing or a short sale that does not meet the pre-determined standards for success, they try to help the client with referrals and advice.  They don’t take them as clients.  For those of you who are horrified, let me say there are extenuating circumstances.  I took very low-priced listings and even a long shot short sale here and there when the client was a long-term referral or repeat business asset.  

Now to my real problem with your needing help after 23 years in the business….  You know what you are doing, but I will bet that your training coming from your franchise, board, or other training resource which probably specializes in social media.  Nothing wrong with that but it tends to attract people outside the demographic you really want.  You need to consistently go after your sphere with value and consistency.  You have to go after the expireds with value, consistency, and a filter that will eliminate the type of listings that you do not want.  These types of listings might be those that are too far away, types of property you don’t want, and prices that are too low, etc.  The same applies to FSBOs, attorneys, CPAs, assisted living centers, and about 40 other demographic groups.  You choose your clients rather than only having systems where the clients choose you. 

Here is what will happen when you use my system of seller lead generation.  Your saleable listing inventory will grow.  Buyers will be calling.  You will be very busy.  When the email or call comes in to list a $7,000 lot or someone needs help on a low closing percentage short sale, you might just advise and refer rather than calling them a client.  

With what you know after these twenty-three years, I could make you rich if you concentrate on the profitable business.

Walter Sanford has been designing and implementing real estate systems for 30 years.  One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry.  Do what works, do what is proven.  Hire Walter Sanford.  Call our office at 800.792.5837, email walter@waltersanford.com, or chat with us online at www.waltersanford.com.

A Little Idea to Add to Your Listing Checklist March 8th, 2013 | Posted in Other Interests

I made a fortune with good, little ideas which were made consistent with a checklist.

http://www.youtube.com/watch?v=_L5xODVXvwI&feature=youtu.be



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